When you are running a website or an online business, one of the most important ways to generate a lot of customers would be to direct a whole lot of traffic into towards it. Of course, there are indeed many ways to do this. These ways include content marketing, paid advertisement, marketing on multiple social media platforms, etc. But you need to realize that not all of the visitors of your website will decide to purchase from you. It is indeed a saddening fact from digital marketing that not all techniques can be convincing enough for customers. A website conversion rate is just 2.5% on average. This actually means that for every 100 customer that visits your site, only 2-3 of them decide to purchase something. Your website needs to impress customers, potential clients, etc. and how you do this is by altering simple web design elements. So here are a few hacks that you can follow.
Make sure that it is easy to navigate your site. Having too many choices right there on the home page can be very annoying and can make it cluttered; this will drive away any prospective customers. Fewer choices for navigation can make it easier on the part of a visitor.
Take advantage of all of the space on your site, but this does not mean that you should clutter up the site. There are multiple elements to your site; this is called positive space, negative space or white space. When you are designing the site, do not cram as much information as you can into little spaces. Too little white space can irritate some customers and drive them away.
Make use of animated CTAs (call to action). They are an essential element of a website that has high conversions. Statistics say animation can help your site greatly and they apparently get more traffic because of it.
Make use of high-quality visual elements, because humans are creatures that learn through visual cues, better.